Shiny ... and rare

O2 have today posted a warning on their website that stocks of iPhone 3G are very limited. This confirms earlier reports from some gossip sites that stores will only have a few dozen units each. The article goes on to explain the sign-up process and what you need to take. The process of signing up for iPhone is expected to take 20 minutes - so I guess you don't activate at home like you do with the mail order ones.

I hope heads are rolling, either at Apple or O2. Because of the coverage it's received - and the early announcement of the launch - there was always going to be a huge surge of demand on the first day. Only allocating 20 or 30 units per store seems totally ridiculous.

I'll be interested to read reports of the launch from other countries - Australia is just over 6 hours away from launch.

I still plan to be at the store when it opens tomorrow - but it will depend on how many others are there.